Master of Wine · Consultant · Author · Speaker
Rooted in
Experience.
Driven by
Quality.
Committed to a Sustainable Future.
Jane Masters MW is a Master of Wine, previous Chair of the Institute of Masters of Wine, award-winning author, Oenologist, and MBA with over 30 years of experience in the global wine industry.
About Jane
Soil to shelf.
Cellar to boardroom.
For Jane, achieving commercial success, addressing the challenges of climate change and building sustainable businesses are not in conflict — they are complementary. Her work across the wine trade, from vineyard to retail, combined with years of wine business consultancy and a deep understanding of sustainability, gives her a unique combination of skills.
30+
Years in the industry
MW
Master of Wine, since 1997
IMW
Chair 2016–2018
What I do
Services
03
Keynote Speaking & Events
Industry spokesperson and keynote speaker on wine, climate change and sustainability. MC work, corporate tastings, and team-building wine masterclasses.
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01
Wine Business Consultancy
Strategy development for retailers, producers and boards. Range development, commercial buying, and quality production.
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02
Sustainability Integration
Helping wine businesses build genuine environmental and social resilience — without compromising quality or commercial success.
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04
Author — ‘Rooted in Change : The Stories Behind Sustainable Wine’
John Avery Award-winner at the André Simon Awards 2025. The definitive book on wine and sustainability.
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John Avery Award · André Simon Awards 2025
Rooted in Change:
The Stories Behind Sustainable Wine
The first book to comprehensively explore how the global wine trade can address the existential threat of climate change — a data-driven, hope-filled roadmap co-authored with journalist Andrew Neather.
“A courageous, groundbreaking, hope-filled piece of work. A gift to all of us in the wine industry.”
— Jancis Robinson MW, Financial Times
Sustainability Hub
The IMW Sustainability
Webinar Series
Since February 2021, Jane has hosted evidence-based sustainability webinars for the Institute of Masters of Wine — bringing together climatologists, soil scientists, and supply chain innovators. Open to everyone, not just Masters of Wine.
01
Climate Resilience
02
Carbon Footprint
03
Regenerative Agriculture
04
Circular Economy
Latest
News & Press
Webinar
24 September 2026 15:00 – 16:00 GMT+1
Sustainable Wine Round Table
I will be panelist at :-
Regional Series : Labour Standards and Regional Resilience in Brdeaux
Speaking
Autumn 2025
Upcoming keynote appearances
Bookings open for sustainability summits, trade conferences, and corporate events.
Award
February 2026
Rooted in Change wins the John Avery Award
Honoured at the 2025 André Simon Food & Drink Book Awards — among the most respected accolades in wine literature.
