Wine Business Consulting
Strategic solutions for a changing market.
Through her consultancy Mastering Wine, Jane has worked with retailers, producers, wine clubs, and boards worldwide to drive commercial growth and product quality.
Core Specialisms
What I offer
01
Business Strategy & Sourcing
Strategy development & insight, buying advice for multi-million-pound portfolios, embedding quality & sustainability principles. Jane has managed large and complex wine ranges for two of the UK’s most respected wine retailers, bringing rigorous commercial discipline to every brief.
◆ Range architecture and portfolio development
◆ Commercial buying and supplier negotiation
◆ Market positioning and consumer insight
02
Quality Improvement & Winemaking
With a Diplôme National d’Œnologue from Bordeaux II, Jane brings genuine technical depth to quality work. She can speak the language of the winemaker and the retailer — a rare combination that bridges cellar and boardroom.
◆ Vineyard processing and fermentation management
◆ Blending & wine style development
◆ Quality benchmarking
03
Sustainability Integration
With a Sustainability Professional Certificate from Stanford and as founding member of the IMW Sustainability Committee, Jane helps businesses move beyond green claims to build real resilience — environmental, social, and economic — without ever compromising on quality or commercial viability.
◆ Sustainability strategy and roadmap development
◆ Carbon footprint review and reduction planning
◆ Social responsibility and ethical sourcing
04
Training & Team Development
Jane works with buying, winemaking, commercial sales & marketing teams at all levels — from graduate intake to board — delivering wine knowledge, commercial acumen, quality focus, team-building and sustainability literacy in engaging formats tailored to the audience.
◆ Bespoke wine training programmes
◆ Team away-days and masterclasses
◆ Sustainability literacy sessions
Why work with Jane?
A unique blend of
technical, commercial,
and strategic expertise.
Very few consultants can move fluently between the cellar and the boardroom. Jane’s background as a winemaker, UK retail buyer, and MBA means she brings genuine depth to every brief — and credibility in every conversation.
◆
Technical depth
Diplôme Nationale d’Œnologue from Bordeaux II — she can assess a wine technically, not just critically.
◆
Commercial track record
13 years at Marks & Spencer managing multi-million-pound ranges; buying at Majestic Wine.
◆
Global network
Deep relationships across every major wine-growing region, from Bordeaux to Barossa.
◆
Sustainability authority
Stanford-certified, founding IMW Sustainability Committee member, award-winning author on the subject.
“My background as a winemaker ensures I never lose sight of the product, my experience in retail means consumers are always front of mind, and my business training ensures that every bottle makes commercial and environmental sense.”
Jane Masters MW
Experience
Past & current
Retail
Majestic Wine
Head of Quality
Retail
Marks & Spencer
13 years, including Wine & Drinks Category Manager
Producer
ASV Wines
Consultancy
Industry
Institute of Masters of Wine
Chairman, Webinar host, Committee founding member.
Consultancy
Global Producers
Advising on quality, sustainability, and range development
Events
Corporate Clients
Wine training, team days, and sustainability workshops
Ready to discuss a project?
Get in touch to talk through your brief and how Jane can help.